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Archive for the ‘Google AdWords’ Category

Tracking your Google AdWords for Click Fraud

Monday, October 15th, 2007

Recently I started a new AdWords campaign, and because the bids where hight on certain keywords / phrase, I have made an adwords tracking system for the campaign. 
Just wanted to know what the hack is going on, especially when 1 click could cost you as much as 5.00euro  or more for a decent position (6-9).

Not even 12 hours later, had a look at the log file and here is what I found:
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0)  | ip-78.16.2.*** | 2007-05-30 22:30:35
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-78.16.2.*** | 2007-05-30 22:32:48
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-78.16.2.*** | 2007-05-30 22:33:30
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-78.16.2.*** | 2007-05-30 22:35:19
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-78.16.2.*** | 2007-05-30 22:50:28
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-78.16.2.*** | 2007-05-30 23:15:12
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-78.16.2.*** | 2007-05-30 23:15:26
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

I have taken few things out like referer, etc. and change the ip address but look at the time?

Some people really take competition to heart. Makes you laugh how low some could go.
Google detected click fraud on 4 of them and only charge me for 3 clicks, but still, how fair is that? 

I know there are programs out there that will track your ads, but some of the info they give might mean nothing to you at all, so i made this small package available for download.

Can be downloaded from here (Get AdWords Tracking Pack) for Free and please let us know how you get on with it.

What is Google AdWords?

Monday, October 15th, 2007

Google AdWords is a PPC (Pay Per Clickadvertising program started by Google Search Engine a few years back.

Is a quick way of getting visitors to your website, especially new websites that want to draw visitors or for launching new product/s, etc.
The ads appear at the top and right hand side of the Google Search page, as Sponsored Links on keywords / key phrases that you choose as per image below.

Google AdWords

You can get visitors to your website for as low as 0.03 Euro per click. 
It is Free to advertise and you only pay when your ad has been clicked, so if the impressions of your AdWords ad is 500 and you only got 5 clicks at 0.03 Euro the total own to Google is 0.15 Euro.
 
Hey, that’s a small price to pay for on-line advertising if that click could turn into a new customer, but it also has its drawbacks.

The secret of running a proper AdWords campaign lies in your chosen keywords and phrases, the copy of your ad, landing page, and much more.

Choosing the wrong keywords or phrases could get you clicks but not customers and then you wonder why?
One reason is that the landing page is not properly  formated or it has no relation between the keyword that your visitors used in his/her search.Also not having the right ad copy or keywords / phrases could get a lot of impressions but no clicks, and if the CTR (clickthrough rate) goes below 0.05% Google could disable your AdWords campaign.

The biggest mistakes that people make in their Google AdWords campaigns are very common and a very large percentage can be easily improved if they pay attention and put some effort into it. 

Take your time and analise every keyword / phrase that you are going to choose for your campaign, create the right Ad copy and you can save yourself hundreds or even thousands, or even better hire a professional to look after your campaign.

Good luck with your AdWords campaign.

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