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	<title>Website Design Ireland, Website Development &#187; Google AdWords</title>
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		<title>Tracking your Google AdWords for Click Fraud</title>
		<link>http://www.eire-webdesign.ie/blog/2007/10/15/tracking-your-google-adwords-for-click-fraud/</link>
		<comments>http://www.eire-webdesign.ie/blog/2007/10/15/tracking-your-google-adwords-for-click-fraud/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 10:10:19 +0000</pubDate>
		<dc:creator>Louie @ Eire Web Design</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[AdWords Google tracking]]></category>

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		<description><![CDATA[Recently I started a new AdWords campaign, and because the bids where hight on certain keywords / phrase, I have made an adwords tracking system for the campaign.  Just wanted to know what the hack is going on, especially when 1 click could cost you as much as 5.00euro  or more for a decent position (6-9). Not [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I started a new <strong>AdWords</strong> campaign, and because the bids where hight on certain keywords / phrase, I have made an <strong><a href="http://www.eire-webdesign.ie/get_adwords_tracking/" title="adwords tracking">adwords tracking system</a></strong> for the campaign. <br />
Just wanted to know what the hack is going on, especially when 1 click could cost you as much as <strong>5.00euro</strong>  or more for a decent position (<strong>6-9</strong>).</p>
<p>Not even 12 hours later, had a look at the log file and here is what I found:<br />
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<br />
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0)  | ip-<strong>78.16.2</strong>.*** | <strong>2007-05-30 22:30:35<br />
</strong>ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-<strong>78.16.2.</strong>*** | <strong>2007-05-30 22:32:48</strong><br />
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-<strong>78.16.2</strong>.*** | <strong>2007-05-30 22:33:30</strong><br />
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-<strong>78.16.2</strong>.*** | <strong>2007-05-30 22:35:19</strong><br />
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-<strong>78.16.2.***</strong> | <strong>2007-05-30 22:50:28</strong><br />
ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-<strong>78.16.2.***</strong> | <strong>2007-05-30 23:15:12<br />
</strong>ad id | ad name | no_kw_name | referer Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705; .NET CLR 1.1.4322; Media Center PC 4.0) | ip-<strong>78.16.2.*** </strong>| <strong>2007-05-30 23:15:26<br />
</strong>::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::</p>
<p>I have taken few things out like referer, etc. and change the ip address but look at the time?</p>
<p>Some people really take competition to heart. Makes you laugh how low some could go.<br />
Google detected click fraud on 4 of them and only charge me for 3 clicks, but still, how fair is that? </p>
<p>I know there are programs out there that will track your ads, but some of the info they give might mean nothing to you at all, so i made this small package available for download.</p>
<p>Can be downloaded from here (<strong><a href="http://www.eire-webdesign.ie/get_adwords_tracking/" title="Get AdWords Tracking">Get AdWords Tracking Pack</a></strong>) for <strong>Free</strong> and please let us know how you get on with it.</p>
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		<title>What is Google AdWords?</title>
		<link>http://www.eire-webdesign.ie/blog/2007/10/15/what-is-google-adwords/</link>
		<comments>http://www.eire-webdesign.ie/blog/2007/10/15/what-is-google-adwords/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 10:06:25 +0000</pubDate>
		<dc:creator>Louie @ Eire Web Design</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.eire-webdesign.ie/blog/2007/10/15/what-is-google-adwords/</guid>
		<description><![CDATA[Google AdWords is a PPC (Pay Per Click)  advertising program started by Google Search Engine a few years back. Is a quick way of getting visitors to your website, especially new websites that want to draw visitors or for launching new product/s, etc. The ads appear at the top and right hand side of the Google Search page, [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.eire-webdesign.ie/blog/category/google-adwords/">Google AdWords</a></strong> is a <strong>PPC</strong> (<strong>Pay Per Click</strong>)  <a href="http://www.eire-webdesign.ie/website-marketing.html">advertising program</a> started by <strong><a href="http://www.google.ie/">Google Search Engine</a></strong> a few years back.</p>
<p>Is a quick way of getting visitors to your website, especially new websites that want to draw visitors or for launching new product/s, etc.<br />
The ads appear at the top and right hand side of the <strong>Google Search</strong> page, as <strong>Sponsored Links</strong> on keywords / key phrases that you choose as per image below.</p>
<p><img border="1" vspace="5" width="550" src="http://www.eire-webdesign.ie/images/Image/ad_words.jpg" hspace="5" alt="Google AdWords" height="139" /></p>
<p>You can get visitors to your website for as low as <strong>0.03</strong> Euro per click. <br />
It is <strong>Free</strong> to advertise and you only pay when your ad has been clicked, so if the impressions of your <strong><a href="http://www.eire-webdesign.ie/blog/category/google-adwords/">AdWords</a></strong> ad is <strong>500</strong> and you only got <strong>5</strong> clicks at <strong>0.03</strong> Euro the total own to <strong>Google</strong> is <strong>0.15</strong> Euro.<br />
 <br />
Hey, that&#8217;s a small price to pay for on-line advertising if that click could turn into a new customer, but it also has its drawbacks.</p>
<p>The secret of running a proper <a href="http://www.eire-webdesign.ie/blog/category/google-adwords/"><strong>AdWords</strong> campaign</a> lies in your chosen <strong>keywords</strong> and <strong>phrases</strong>, the <strong>copy of your ad</strong>, <strong>landing page</strong>, and much more.</p>
<p>Choosing the wrong keywords or phrases could get you clicks but not customers and then you wonder why?<br />
One reason is that the <strong>landing page</strong> is not properly  formated or it has no relation between the <strong>keyword</strong> that your visitors used in his/her <strong>search.</strong><strong>Also not having the right <strong>ad copy or keywords / phrases</strong> could get a lot of impressions but no clicks, and if the <strong>CTR</strong> (clickthrough rate) goes below 0.05% <strong>Google</strong> could disable your <strong>AdWords</strong> campaign.</p>
<p></strong>The biggest mistakes that people make in their <a href="http://www.eire-webdesign.ie/blog/category/google-adwords/"><strong>Google AdWords campaigns</strong></a> are very common and a very large percentage can be easily improved if they pay attention and put some effort into it. </p>
<p>Take your time and analise every <strong>keyword / phrase</strong> that you are going to choose for your campaign, create the right <strong>Ad copy</strong> and you can save yourself hundreds or even thousands, or even better hire a professional to look after your campaign.</p>
<p>Good luck with your AdWords campaign.</p>
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