<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Website Design Ireland, Website Development &#187; keywords in url</title>
	<atom:link href="http://www.eire-webdesign.ie/blog/tag/keywords-in-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.eire-webdesign.ie/blog</link>
	<description>Web Design and Development</description>
	<lastBuildDate>Sat, 02 Jan 2010 14:53:06 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>SEO Keywords in Page URL and Domain Name</title>
		<link>http://www.eire-webdesign.ie/blog/2007/10/18/seo-keywords-in-page-url-and-domain-name/</link>
		<comments>http://www.eire-webdesign.ie/blog/2007/10/18/seo-keywords-in-page-url-and-domain-name/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 18:32:30 +0000</pubDate>
		<dc:creator>Louie @ Eire Web Design</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[keywords in url]]></category>
		<category><![CDATA[rewrite url]]></category>

		<guid isPermaLink="false">http://www.eire-webdesign.ie/blog/2007/10/18/seo-keywords-in-page-url-and-domain-name/</guid>
		<description><![CDATA[It is likely that keywords contained by URL, both in the domain name or in the file name, do have a minor but apparently positive effect on ranking and plays a very important part into search engines optimisation. It also likely has an effect on CTR (Click Through Ratio) because keywords in the URL may [...]]]></description>
			<content:encoded><![CDATA[<p>It is likely that keywords contained by <strong>URL</strong>, both in the domain name or in the file name, do have a minor but apparently positive effect on ranking and plays a very important part into <a href="http://www.eireseo.ie/search-engine-optimization.html" title="search engines optimization"><strong>search engines optimisation</strong></a>.</p>
<p>It also likely has an effect on <a href="http://www.eireseo.ie/search-engine-marketing.html" title="internet marketing"><strong>CTR</strong> (<strong>Click Through Ratio</strong>)</a> because keywords in the <strong>URL</strong> may make a user more likely to click a link due to an increase in perceived relevance.</p>
<p>The <strong>URL</strong>, like the <strong>Page Title</strong>, is also often selected as the anchor text for a link.<br />
This may have the same beneficial effect as mentioned in <a href="http://www.eire-webdesign.ie/blog/2007/10/18/seo-page-title-on-page-factor/"><strong>SEO Page Title</strong></a></p>
<p>If your website is hosted on Linux, you can make use of the .htaccess file to create Rewrite Rule and redirect long query strings pages to nice looking, friendly URL&#8217;s.</p>
<p>Example:</p>
<p>Current URL could be</p>
<pre lang="php">www.domain-name.ie/pagename.php?a=1&amp;b=2&amp;c=3</pre>
<p>From a search engine point of view, this type of URL format tells nothing about the page itself, but this example should:</p>
<p>New URL:</p>
<pre lang="php">www.domain-name.com/details-Product-Name-Here-a1-b2-c3.html</pre>
<p>To achieve this type of url&#8217;s, create a new file and name it .htaccess and ad the following line at the very top of the page:</p>
<pre lang="php">
Options +FollowSymlinks

RewriteEngine on

RewriteBase /#new rule

RewriteRule ^details-(.*)-a([0-9]+)-b([0-9]+)-c([0-9]+)\.html?$ /pagename.php?a=$1&amp;b=$2&amp;c=$3 [L,NC]

#where L = last rule, NC = case insensitive, (.*) = anything, ([0-9]+) = numbers only</pre>
<p>Now change the link format on your page as shown in the example above and you are done.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.eire-webdesign.ie/blog/2007/10/18/seo-keywords-in-page-url-and-domain-name/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

