The article can be found here:
What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?

Right after the new content, Google is asking other SEO’s for tips: Webmaster Central Blog

What I love about this is the fact that everyone is saying similar things that can be easily found on the Internet, while others warns website owners not to give FTP details or allow the SEO to modify pages but do it yourself.

While that’s alright in some cases, many website owners does not know  what FTP is, and probably hasn’t got a clue which page does what…., so how exactly can this be done?
I believe in trust, and if you are out there looking for a SEO Company, but you cann’t trust anyone, than go to www.amazon.com, get yourself few SEO books, study and go for DIY.

It shouldn’t be that hard to realise, while talking to a SEO, that he/she might have a clue and things that are being said should make sense. If in doubt, you can always pop-in the Irish Webmaster Forum and ask.
There is a section there totally dedicated to SEO, and while advices is being given to you, take what you thing is right and ask more question if is too hard to understand…